{"title":"Explore Your Space With AR","description":"\u003cp\u003eDiscover our exclusive \"Explore Your Space\" collection, where each product comes alive in your own home through the magic of Augmented Reality (AR). Thanks to our integration with Adobe Aero, you can now visualize how these exquisite items will look and fit in your personal spaces. Whether it's furniture, decor, or lighting, each product in this collection has an accompanying AR model accessible via a simple link or QR code scan.\u003c\/p\u003e\n\u003cp\u003eExperience shopping like never before—see, scale, and place 3D models of your favorite products amidst your existing decor. This unique feature not only enhances your shopping experience but also assists in making confident purchasing decisions. Dive into our AR-enabled collection today and transform your home with pieces you love, ensuring they're just the right fit before they even arrive at your door.\u003c\/p\u003e","products":[{"product_id":"series-7-3107-coloured-ash","title":"SERIES 7™ 3107 - Coloured Ash","description":"\u003cp\u003e\u003cstrong\u003eSeries 7™ Chair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Series 7™ Chair from Fritz Hansen is one of the most recognisable and best-selling designs in modern furniture history, created by Arne Jacobsen in 1955. With its graceful, organic silhouette and slender form, it is celebrated for being both timeless and incredibly versatile. Crafted from nine layers of pressure-moulded veneer, the chair combines strength, flexibility, and durability while maintaining its elegant lightness. Now introduced in a new colour palette curated with creative visionary Carla Sozzani, the Series 7™ offers endless harmonious combinations of tones and finishes, reaffirming its place as a true design icon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Series 7™ Chair special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesign heritage\u003c\/strong\u003e: Designed by Arne Jacobsen in 1955, it remains one of the most iconic chairs in Danish design history.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMost popular design\u003c\/strong\u003e: The best-selling chair in Fritz Hansen’s collection and a global furniture classic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative construction\u003c\/strong\u003e: Made from nine layers of pressure-moulded veneer for strength and flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless silhouette\u003c\/strong\u003e: A sculptural form that adapts effortlessly to any interior style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNew colour palette\u003c\/strong\u003e: Developed with Carla Sozzani, offering warm, subtle tones for endless combinations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile functionality\u003c\/strong\u003e: Ideal for dining, office, meeting, and multipurpose seating in both private and public spaces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA chair with timeless appeal\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Chair exemplifies the enduring qualities of Scandinavian design – elegant, functional, and adaptable. Its innovative construction and refined shape make it suitable for every setting, from homes and offices to cafés and cultural institutions. Updated with a contemporary palette, the Series 7™ remains as relevant today as when it was first introduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Fritz Hansen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner\u003c\/strong\u003e: Arne Jacobsen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYear\u003c\/strong\u003e: 1955\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e: 9 layers of pressure-moulded veneer, optional upholstery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUse\u003c\/strong\u003e: Dining, office, meeting, and versatile seating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling \u0026amp; Pairing\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Chair pairs beautifully with Fritz Hansen’s Superellipse™ and Join™ tables. Its refined silhouette also complements both minimalist Scandinavian interiors and eclectic, colourful spaces, making it a versatile choice for contemporary living.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA timeless design for modern living\u003c\/strong\u003e\u003cbr\u003eWith its graceful curves, durable construction, and new expressive palette, the Series 7™ Chair continues to prove why it is the most popular design in Fritz Hansen’s collection – a true modern classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWho designed the Series 7™ Chair?\u003c\/strong\u003e\u003cbr\u003eIt was designed by Arne Jacobsen in 1955 and is one of his most celebrated creations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat materials is it made from?\u003c\/strong\u003e\u003cbr\u003eThe chair is made from nine layers of pressure-moulded veneer, available with optional upholstery and various leg 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Now introduced in a new colour palette curated with creative visionary Carla Sozzani, the Ant™ offers endless harmonious combinations of colours and finishes, bringing subtle warmth and modern versatility to an enduring classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Ant™ Chair special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesign heritage\u003c\/strong\u003e: Designed by Arne Jacobsen in 1952, it remains one of the most celebrated icons of Danish modern design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOrganic silhouette\u003c\/strong\u003e: Its sculptural curves evoke the lightness of a musical instrument while adding elegance to any setting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative construction\u003c\/strong\u003e: Made from nine layers of pressure-moulded veneer, balancing strength, flexibility, and durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNew colour palette\u003c\/strong\u003e: Curated with Carla Sozzani, offering soft, harmonious tones that expand styling possibilities.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile use\u003c\/strong\u003e: Ideal for dining rooms, offices, cafés, and public spaces due to its light form and enduring strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eScandinavian craftsmanship\u003c\/strong\u003e: Reflects Fritz Hansen’s commitment to material innovation and timeless design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA chair with timeless appeal\u003c\/strong\u003e\u003cbr\u003eThe Ant™ Chair is more than furniture – it is a symbol of modern Scandinavian design. Its refined shape, functional durability, and newly refreshed palette make it as relevant today as when it was first introduced. Loved for its adaptability, the Ant™ continues to define contemporary interiors across the world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Fritz Hansen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner\u003c\/strong\u003e: Arne Jacobsen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYear\u003c\/strong\u003e: 1952\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e: 9 layers of pressure-moulded veneer, optional upholstery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUse\u003c\/strong\u003e: Dining, office, meeting, and versatile seating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling \u0026amp; Pairing\u003c\/strong\u003e\u003cbr\u003eThe Ant™ Chair pairs effortlessly with Fritz Hansen’s Superellipse™ and Join™ tables, or as a standalone statement piece in modern interiors. Its slim, elegant form complements both minimalist Scandinavian homes and vibrant, eclectic spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA timeless design for modern living\u003c\/strong\u003e\u003cbr\u003eWith its graceful silhouette, innovative veneer construction, and versatile palette, the Ant™ Chair remains an icon of design history while continuing to inspire contemporary interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWho designed the Ant™ Chair?\u003c\/strong\u003e\u003cbr\u003eIt was designed by Arne Jacobsen in 1952 and was one of his first groundbreaking experiments with pressure-moulded veneer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat materials is it made from?\u003c\/strong\u003e\u003cbr\u003eThe Ant™ Chair is crafted from nine layers of pressure-moulded veneer, with options for upholstery and various leg finishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for 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