{"product_id":"series-7-3107-coloured-ash","title":"SERIES 7™ 3107 - Coloured Ash","description":"\u003cp\u003e\u003cstrong\u003eSeries 7™ Chair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Series 7™ Chair from Fritz Hansen is one of the most recognisable and best-selling designs in modern furniture history, created by Arne Jacobsen in 1955. With its graceful, organic silhouette and slender form, it is celebrated for being both timeless and incredibly versatile. Crafted from nine layers of pressure-moulded veneer, the chair combines strength, flexibility, and durability while maintaining its elegant lightness. Now introduced in a new colour palette curated with creative visionary Carla Sozzani, the Series 7™ offers endless harmonious combinations of tones and finishes, reaffirming its place as a true design icon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Series 7™ Chair special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesign heritage\u003c\/strong\u003e: Designed by Arne Jacobsen in 1955, it remains one of the most iconic chairs in Danish design history.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMost popular design\u003c\/strong\u003e: The best-selling chair in Fritz Hansen’s collection and a global furniture classic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative construction\u003c\/strong\u003e: Made from nine layers of pressure-moulded veneer for strength and flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless silhouette\u003c\/strong\u003e: A sculptural form that adapts effortlessly to any interior style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNew colour palette\u003c\/strong\u003e: Developed with Carla Sozzani, offering warm, subtle tones for endless combinations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile functionality\u003c\/strong\u003e: Ideal for dining, office, meeting, and multipurpose seating in both private and public spaces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA chair with timeless appeal\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Chair exemplifies the enduring qualities of Scandinavian design – elegant, functional, and adaptable. Its innovative construction and refined shape make it suitable for every setting, from homes and offices to cafés and cultural institutions. Updated with a contemporary palette, the Series 7™ remains as relevant today as when it was first introduced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Fritz Hansen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner\u003c\/strong\u003e: Arne Jacobsen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYear\u003c\/strong\u003e: 1955\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e: 9 layers of pressure-moulded veneer, optional upholstery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUse\u003c\/strong\u003e: Dining, office, meeting, and versatile seating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling \u0026amp; Pairing\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Chair pairs beautifully with Fritz Hansen’s Superellipse™ and Join™ tables. Its refined silhouette also complements both minimalist Scandinavian interiors and eclectic, colourful spaces, making it a versatile choice for contemporary living.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA timeless design for modern living\u003c\/strong\u003e\u003cbr\u003eWith its graceful curves, durable construction, and new expressive palette, the Series 7™ Chair continues to prove why it is the most popular design in Fritz Hansen’s collection – a true modern classic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWho designed the Series 7™ Chair?\u003c\/strong\u003e\u003cbr\u003eIt was designed by Arne Jacobsen in 1955 and is one of his most celebrated creations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat materials is it made from?\u003c\/strong\u003e\u003cbr\u003eThe chair is made from nine layers of pressure-moulded veneer, available with optional upholstery and various leg finishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for everyday use?\u003c\/strong\u003e\u003cbr\u003eYes, the Series 7™ Chair is designed for daily durability and comfort, making it ideal for both residential and commercial use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere does it work best?\u003c\/strong\u003e\u003cbr\u003eIt works perfectly in dining rooms, offices, meeting spaces, and cafés, adapting seamlessly to any environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it considered timeless?\u003c\/strong\u003e\u003cbr\u003eIts sculptural silhouette, material innovation, and enduring popularity make it one of the most iconic chairs ever designed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho produces it today?\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Chair is produced by Fritz Hansen, internationally renowned for premium Danish furniture and timeless modern 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