{"product_id":"series-7-swivel-chair","title":"Series 7™ swivel chair","description":"\u003cp\u003e\u003cstrong\u003eSeries 7™ Swivel Chair (Model 3117)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Series 7™ Chair, designed by Arne Jacobsen in 1955 for Fritz Hansen, is the most sold chair in the company’s history – and a true icon of modern furniture design. Evolving from Jacobsen’s Ant™ chair, the Series 7™ perfected the use of pressure-moulded veneer, exploiting lamination techniques to achieve its sculptural, organic shape. Over the decades, the Series 7™ has been adapted into multiple variations, including the Model 3117 swivel version. With a functional swivel base and no armrests, this chair retains the timeless elegance of the original design while adding mobility and flexibility for modern living and working environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Series 7™ Swivel Chair special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesign heritage\u003c\/strong\u003e: Created by Arne Jacobsen in 1955 as part of the groundbreaking Series 7™ collection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIconic status\u003c\/strong\u003e: The bestselling chair in Fritz Hansen’s history and a global design icon.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSwivel functionality\u003c\/strong\u003e: Model 3117 features a swivel base for enhanced flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial variety\u003c\/strong\u003e: Available in nine types of natural wood, each with unique grain patterns, as well as painted versions in distinctive colours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative construction\u003c\/strong\u003e: Pressure-moulded veneer achieves strength, flexibility, and lightness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile applications\u003c\/strong\u003e: Suitable for offices, conference spaces, or stylish home interiors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA swivel chair with timeless appeal\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Swivel Chair balances beauty and practicality, offering iconic Danish design adapted to the needs of contemporary work and home life. Its sculptural form, paired with functional mobility, makes it both elegant and versatile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Fritz Hansen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner\u003c\/strong\u003e: Arne Jacobsen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYear\u003c\/strong\u003e: 1955 (swivel version Model 3117 introduced later)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSeat\u003c\/strong\u003e: Pressure-moulded veneer, available in wood finishes or painted versions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBase\u003c\/strong\u003e: Swivel base, no armrests\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyling \u0026amp; Pairing\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Swivel Chair works beautifully in home offices, conference rooms, or creative workspaces. Pair it with Jacobsen’s Table Series for a complete modernist setting, or use it as a flexible and stylish seating option at a desk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA timeless design for modern living\u003c\/strong\u003e\u003cbr\u003eBy combining iconic Danish design with modern functionality, the Series 7™ Swivel Chair proves that true classics evolve while remaining as relevant today as ever.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWho designed the Series 7™ Swivel Chair?\u003c\/strong\u003e\u003cbr\u003eIt was designed by Arne Jacobsen as part of the Series 7™ collection for Fritz Hansen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes this version unique?\u003c\/strong\u003e\u003cbr\u003eThe Model 3117 includes a swivel base and no armrests, adding mobility to the classic design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat materials are available?\u003c\/strong\u003e\u003cbr\u003eIt comes in nine types of wood with unique grains, as well as a wide range of painted finishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is the Series 7™ so significant?\u003c\/strong\u003e\u003cbr\u003eIt is the bestselling chair in Fritz Hansen’s history and a pioneering example of laminated veneer furniture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho produces it today?\u003c\/strong\u003e\u003cbr\u003eThe Series 7™ Swivel Chair is produced by Fritz Hansen.\u003c\/p\u003e","brand":"Fritz Hansen","offers":[{"title":"White 105 \/ Coloured ash","offer_id":30109904830567,"sku":"10310_1","price":1048.0,"currency_code":"GBP","in_stock":true},{"title":"Maple FH \/ Veneer","offer_id":30109904928871,"sku":"10310_2","price":1198.0,"currency_code":"GBP","in_stock":true},{"title":"Beech FH \/ Veneer","offer_id":30109904994407,"sku":"10310_3","price":1198.0,"currency_code":"GBP","in_stock":true},{"title":"Ash FH \/ 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